ad hominem

Don’t be persuaded by ad hominem attacks.

Ad hominem, Latin for “to the person,” attacks are attacks on a person’s motive or character traits instead of the content of their argument or idea. Ad hominem attacks can be used overtly, or as a way to subtly discredit someone without having to engage with their argument.

For example, the headline "Trump labels AOC and other Democrats 'savages' amid impeachment inquiry" from Business Insider makes use of an ad hominem arguement from Donald Trump in an effort to get more people to click on the article. Or the headline "'Nobody likes him,' Hillary Clinton shares her thoughts on Bernie Sanders in interview" from the Hollywood Reporter is using Clinton's known dislike of Bernie Sanders to garner views.

cherry picking
fearmongering